Discover the Power of Armorial Bearings: Enhance Your Brand and Identity

Armorial bearings, also known as coats of arms, are a powerful visual representation of your organization, lineage, or personal identity. They convey a sense of heritage, pride, and distinction, and can be used effectively in a wide range of applications, including branding, marketing, and legal documentation.

Benefits of Armorial Bearings

• Establish a Strong Visual Identity: Armorial bearings provide a unique and memorable symbol that can instantly identify your organization or family. According to a recent study by the American Marketing Association, companies with a strong visual identity increase brand awareness by up to 80%.
• Convey a Sense of History and Tradition: Armorial bearings have a rich history dating back centuries. Incorporating them into your branding can connect your organization to a sense of tradition and heritage, making it more appealing to customers and stakeholders.
• Create a Sense of Unity and Belonging: Armorial bearings can be used to symbolize a shared identity among members of an organization or family. They can foster a sense of community and pride, and strengthen relationships within the group.

How to Create Armorial Bearings

1. Establish Your Concept: Determine what you want your armorial bearings to represent, whether it's your family lineage, organizational values, or personal aspirations.
2. Research and Design: Explore various heraldic symbols and designs that align with your concept. Consult with a heraldic expert if necessary to ensure accuracy and authenticity.
3. Register Your Arms: Once you finalize your design, consider registering your armorial bearings with the appropriate heraldic authority to protect your exclusive rights to its use.

Advanced Features of Armorial Bearings

• Blazoning: The formal description of armorial bearings using heraldic terminology.
• Quartering: Combining multiple coats of arms into a single design to represent family alliances or mergers.
• Augmentations: Additions or modifications to armorial bearings to honor achievements or commemorate special occasions.

FAQs About Armorial Bearings

What is the difference between a coat of arms and armorial bearings?

Coats of arms and armorial bearings are essentially the same thing, although "armorial bearings" is often used to refer to all aspects of heraldic design, including crests, shields, and mantles.

Can anyone create armorial bearings?

Traditionally, armorial bearings were reserved for nobility and knights. However, many countries and heraldic authorities now allow non-aristocratic individuals and organizations to create and register armorial bearings.

Where can I find more resources on armorial bearings?

• The College of Arms: https://www.college-of-arms.gov.uk/
• The Heraldry Society: https://www.heraldrysociety.com/