Southland Center: The Heart of Taylor, Michigan

Nestled in the heart of Taylor, Michigan, Southland Center stands as an iconic landmark and a thriving hub of commerce. For over half a century, this sprawling shopping mall has served as a destination for shoppers, entertainment enthusiasts, and community members alike.

History and Development

Southland Center opened its doors in 1969, transforming a once-rural area into a vibrant commercial hub. Initially developed by The Rouse Company, the mall underwent significant expansions and renovations over the years, mirroring the city's growth and economic prosperity.

Economic Impact

Southland Center plays a crucial role in the local economy. According to the Michigan Retailers Association, the mall contributes:

• Over $500 million in annual sales
• More than 2,500 jobs
• Approximately $10 million in annual tax revenue for Taylor

Anchor Stores and Retail Mix

Southland Center houses an impressive array of retail stores, including:

• Macy's: The largest anchor store, occupying over 200,000 square feet
• JCPenney: A long-standing anchor, known for its wide selection of apparel and accessories
• Sears: A former anchor store that closed in 2019
• Dick's Sporting Goods: A popular destination for sports enthusiasts
• H&M: A trendy fashion retailer
• Forever 21: A popular clothing store among younger shoppers
• Michaels: A leading arts and crafts supplies retailer

Entertainment and Dining

Beyond its retail offerings, Southland Center is also a go-to destination for entertainment and dining:

• MJR Southgate Digital Cinema 20: A modern movie theater complex with stadium seating and digital projection
• Dave & Buster's: A popular entertainment venue featuring arcade games, a restaurant, and a sports bar
• Red Robin Gourmet Burgers and Brews: A casual dining restaurant known for its gourmet burgers and craft beers
• Starbucks: A global coffeehouse chain frequented by shoppers and coffee enthusiasts alike

Benefits for Shoppers

Southland Center offers numerous benefits to shoppers:

• Convenience: With its central location and ample parking, the mall provides easy access for shoppers.
• Variety: The mall's diverse retail mix ensures a wide selection of products and services to meet every need.
• Entertainment and Dining Options: Southland Center offers a range of entertainment and dining options to enhance the shopping experience.
• Community Involvement: The mall regularly hosts community events and supports local organizations, fostering a sense of community.

Effective Strategies

Over the years, Southland Center has implemented effective strategies to maintain its success:

• Target Audience: The mall has strategically targeted families, young adults, and value-oriented shoppers.
• Tenant Mix: Southland Center has carefully curated its tenant mix to cater to the diverse needs of its target audience.
• Marketing and Promotion: The mall actively engages in marketing and promotional campaigns to attract and retain customers.
• Customer Experience: Southland Center emphasizes customer service and provides amenities such as free Wi-Fi and a children's play area.

Stories from the Southland Center

1. The Shopaholic Santa:

One Christmas Eve, a shopper got carried away and accidentally purchased all the gifts for her family at once, leaving none for her own children. The mall manager, upon hearing her tale, rushed to the store and bought gifts for her kids, ensuring a merry Christmas for all.

2. The Parking Lot Proposal:

A young man planned a romantic proposal in the mall's parking lot. He parked his car in a secluded spot, filled it with balloons and flowers, and waited for his girlfriend. When she arrived, he popped the question, and she said yes!

3. The Lost Dog Adventure:

A child lost his dog in the mall. The mall security team searched high and low, finally finding the dog hiding in a shoebox at one of the shoe stores. The reunited child and dog danced with joy, and the security team earned their hero status.

Conclusion

Southland Center is more than just a shopping mall; it is an integral part of the Taylor community. With its vibrant retail mix, entertainment options, and unwavering commitment to customer satisfaction, Southland Center continues to be a thriving destination that fosters economic growth, community connections, and unforgettable memories.