Vegas Casinos That Have Changed Names: A Journey Through Gambling History

Over the years, Las Vegas has witnessed a remarkable transformation in its casino landscape. Iconic establishments have graced the Strip and downtown, making their mark on the gaming industry and leaving indelible memories in the minds of visitors. However, time has brought about changes, with many casinos succumbing to closure or emerging with new identities. Join us as we embark on a historical journey through Vegas casinos that have changed names, uncovering the stories behind these iconic landmarks.

Early Vegas Casinos: A Legacy of Transformation

The early days of Las Vegas saw the rise of several prominent casinos that would later undergo name changes. One of the most notable was the El Rancho Vegas, which opened its doors in 1941. Boasting a luxurious atmosphere and a full-service resort, the El Rancho Vegas was a popular destination for high-rollers and celebrities alike. However, financial difficulties led to its closure in 1960, and the property was eventually acquired by the Sahara Hotel and Casino.

Another iconic casino that underwent a name change was the Flamingo Hotel. Originally built by Bugsy Siegel in 1946, the Flamingo quickly became a symbol of Las Vegas's glamorous era. After several expansions and renovations, the Flamingo was acquired by Hilton Hotels in 1973 and renamed Flamingo Las Vegas. Today, it remains a popular destination known for its classic pink signage and tropical ambiance.

The 1980s and 1990s: A Time of Mega-Resorts

The 1980s and 1990s witnessed a wave of consolidation in the Vegas casino industry as mega-resorts emerged to cater to the growing number of tourists. Many existing casinos were acquired by larger corporations and underwent substantial renovations or rebranding.

One of the most significant changes during this period was the transformation of the Sahara Hotel and Casino into the SLS Las Vegas. Originally opened in 1952, the Sahara was known for its Polynesian-themed atmosphere and its popular casino floor. After several closures and reopenings, the property was acquired by Stockbridge Capital Group in 2014 and underwent a major renovation. The SLS Las Vegas opened in 2015, offering a modern and luxurious experience with a focus on entertainment and dining.

Another notable name change during this era was the conversion of the Stardust Hotel and Casino into the Echelon Place. The Stardust, which opened in 1958, was once the largest casino in Las Vegas and a popular destination for high-rollers and celebrities. However, declining revenues led to its closure in 2006. The property was later purchased by Boyd Gaming Corporation and reopened as the Echelon Place in 2013. However, Echelon Place failed to gain traction and was eventually closed in 2016.

Recent Transformations: The Rise of Upscale Resorts

In recent years, the Vegas casino scene has continued to evolve with the emergence of upscale resorts that cater to a discerning clientele. Several existing properties have been renovated or rebranded to meet the changing demands of visitors.

One of the most noticeable changes has been the transformation of the Trump Hotel Las Vegas into the Sahara Las Vegas. Originally opened in 2008, the Trump Hotel was a 5-star luxury property known for its opulent accommodations and amenities. However, financial difficulties led to its closure in 2017. The property was later purchased by Meruelo Group and reopened as the Sahara Las Vegas in 2018. The newly renovated resort offers a variety of dining, entertainment, and gaming options.

Another recent name change in Vegas was the conversion of the Planet Hollywood Resort and Casino into the Mohegan Sun Resort and Casino. The Planet Hollywood, which opened in 1992, was known for its Hollywood-themed atmosphere and its popular casino. After several expansions and renovations, the property was acquired by Mohegan Gaming & Entertainment in 2021. The Mohegan Sun Resort and Casino opened in 2022, offering a luxurious gaming experience with an emphasis on entertainment and nightlife.

Table of Name Changes

The following table summarizes the major Vegas casinos that have changed names over the years:

Financial Impact of Name Changes

The decision to change a casino's name can have significant financial implications. A successful name change can revitalize a property and attract new customers. For example, the SLS Las Vegas experienced a significant increase in revenue after its renovation and rebranding. Conversely, a poorly executed name change can damage a property's reputation and lead to lost revenue.

According to a study by the American Gaming Association, the average cost of a casino name change can range from $5 million to $20 million. This includes the cost of marketing, advertising, and rebranding the property. In addition, the casino may lose revenue during the transition period as customers adjust to the new name.

Tips for Successful Casino Name Changes

If you are considering changing the name of your casino, it is important to carefully consider the following tips:

• Conduct market research: Determine whether there is a market demand for a name change. Consider the target audience and the image you want to portray.
• Choose a memorable name: The new name should be easy to remember and pronounce. It should also convey the casino's unique identity and atmosphere.
• Create a strong brand identity: Develop a consistent brand identity that includes a new logo, color scheme, and marketing materials.
• Promote the name change: Utilize advertising, public relations, and social media to raise awareness of the new name.
• Transition smoothly: Implement the name change gradually to minimize disruption to customers.

Conclusion

Throughout the years, Las Vegas has witnessed a remarkable transformation in its casino landscape. Iconic establishments have changed names, reflecting the evolving tastes and demands of visitors. From the early days of grandeur to the modern era of upscale resorts, these name changes have played a significant role in the history of Vegas gaming.

As Las Vegas continues to evolve, it is likely that we will see more casino name changes in the future. However, one thing remains certain: the spirit of gambling and entertainment that has always characterized Vegas will never truly change.